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There is very few people alive today who aren’t familiar with Facebook and don’t have an account on there, which is the very reason it is a useful marketing tool, especially for small businesses. The tips in the article below can help give you effective marketing ideas on Facebook.

When you first sign up to use Facebook, choose your user name wisely. The name you choose will be the one displayed and is the one that search engine results will focus on. Choose something that is catchy, easy to remember and is related to your business. Don’t use your first name, last name or a bunch of numbers that have nothing to do with your business. Remember, this account is for marketing your company, not for you to chat with your friends.

Keep updating your Facebook page at least once a day, but no more than three times in a given day. Post about important new services, events or products on your page that are sure to be of interest to potential or current customers.

Only add content to your Facebook profile that people will want to share and read. Don’t add annoying or spam content that will only irritate your customers. Add things like “We’re having a 50% off sale” or “Buy one get one free on select items”. Those are both things that will make people want to visit your business while piquing their interest.

Make your customers feel important by running a poll on Facebook. Polls are easy to create and can be great marketing tools. You can ask questions that relate to your products such as asking what the average customer’s age range is, their favorite color or favorite item, what they like and don’t like, etc. Questions like that are easy to answer, but can give you great insight about how you can attract even more customers.

Contests are a great incentive to get people to “like” your page and find out more about you and your company. People like to feel you are giving back and encouraging them to take part on your page. Holding a fun contest gives people a reason to check out your page and get to know your company.

The best way to get people to see your Facebook is through your official website’s newsletters. Add a link to your page in every e-mail you send out, and more people will be likely to become your “friends” and follow your page. This helps you create an interest in your business as well as helping create a large fan base.

Respond to comments on your Facebook page as you would to an e-mail or question. The comments section is usually there to let people know what they think of your services and products or to ask a question. It is important that you participate in your page and let customers feel that you listen to what they have to say.

Spam is something that occurs on every message board, blog or comment page. It is nearly unavoidable, but it is important to delete it quickly when it happens. Having advertisements from other companies and inappropriate spam messages on your page makes it seem as if you don’t care about your page, you don’t check it often and you don’t moderate it well. It also raises the question of how well you can run a business if you can’t even moderate a simple page.

Social networking is one of the greatest methods of marketing on the internet because of the massive amount of people it can reach all over the world with the click of a button. Follow some or all the tips from this article for successful marketing on Facebook.

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